ready artwork will either be (a) shot on camera or (b) scanned
to create a digital file. To ensure that a customer receives
the highest quality product, we offer the following guidelines
for supplying artwork.
The best artwork to shoot or scan from is a black copy on a
Asking us to shoot of scan from a fax will result in very poor
Actual photographs (color of black and white) are preferable
to digital or previously printed prints. If you provide us with
a digital or previously printed piece, we would have to scan
it and a screen or moiré pattern could appear. All images
in print are made of tiny dots that are not noticeable when
viewing with the naked eye. These dots give the illusion that
an image is a continuous tone. In trying to reproduce previously
printed images, these dots are weak and not distinct. This is
why they don not reproduce well. Actual photographs from a film
camera are true continuous tone and would eliminate the situation
Original copy, art or photos should have:
no folds folds through them
no staple holes in them
no screens or tints, unless you are using 85 to 100 line originals
to submit as originals direct from compute printouts. Preprinted
screens or tints produce poor results
no hairline rules (use .5 pt as thinnest rules
tape should not be use to hold down copy (use rubber cement
or other removable paste down material).
If tape is used for paste down, which is not a good idea, make
sure to keep tape one eighth of an inch away from live copy.
You should leave the same distance from any cut marks. Tape
edges and cut marks could show up and if the are too close to
the live copy area, they are harder to eliminate on film or
photo direct plates.
If you can, provide copy with crop marks to show positioning.
Multiple originals that need to be combined together should
be provided with a mockup.
8. If you
are providing a black and white camera ready piece that you
want printed in color, please Indicate any spot color breaks
that you require on a tissue paper overlay.
9. Do not
write on the backs of photos with pen or marker and then stack
photos on top of one another. The ink will rub off and transfer
onto the photos.
on backs of photos with a hard point can cause an impression
to show through the picture side and can cause this to show
up in the printing of the photo.