Important
Terms
Pantone
- The most common color matching system. We use this for all
spot color jobs.
DPI
- Dots Per Inch This is the measurement used to determine image
resolution.
Bleed
- When color extends to the very edge of a printed piece
RGB
- This refers to the primary colors of light, Red, Green and
Blue that are used in monitors, televisions, digital cameras
and most scanners.
CMYK
- This refers to the primary colors of pigment; Cyan, Magenta,
Yellow and Black. These are the inks used on press 4-color
process printing commonly referred to as full color printing.
Compression
- A way to take single files or multiple files and make them
smaller and less likely to become corrupt in transit. We suggest
third party application such as Stuffit, WinZip or PKzip.
AOL
- America Online, an internet service provider
FTP
- File Transfer Protocol, a way to send files through the internet.
TIFF
- Tagged Image File Format. A file format commonly used for
digital scanned images. Images saved in TIFF format can be used
on most computers. A widely-supported bitmap image format most
often used in print publications.
EPS
- Encapsulated PostScript. A file format for graphics and text
supported by several graphics drawing applications. An EPS file
can contain two versions of an image: a bitmap used to display
the image on the screen, and a PostScriptTM description used
to print the image.
JPEG
- Joint Photographic Experts Group (also abbreviated jpg) and
pronounced jay-peg. JPEG is compression technique for colour
images and photographs that balances compression against loss
of detail in the image. The greater the compression, the more
information is lost (this is called Lossy compression)
GIF
- Graphic Interchange Format: A type of image file. GIF files
are graphics or pictures, often used on Web pages. Because GIF
files contain a maximum of 256 colors, this file format is ideal
for simple graphics with minimal shading or color variation.
|